Todd Purdum: How Desi Arnaz & “I Love Lucy” Created the TV Business

John welcomes legendary former New York Timesman Todd Purdum to the show to discuss his new book, “Desi Arnaz: The Man Who Invented Television.” Purdum tells the story of Arnaz's rise to become the most powerful and influential Latino executive in Hollywood history: from his arrival in America as a Cuban refugee in the 1930s to his first taste of fame as a nightclub bandleader (and instigator of the Conga dance craze) in the 1940s; and from his culture-shifting roles as co-star (with his wife, Lucille Ball) of the country's most-watched TV show and cofounder of its most prolific TV production company in the 1950s to the raft of innovations he unleashed that gave birth to the rerun, the syndication market, and thus the business model on which the industry thrived for more than half a century.

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