Impolitic with John Heilemann cover image

Todd Purdum: How Desi Arnaz & “I Love Lucy” Created the TV Business

Impolitic with John Heilemann

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A Break and a Laugh: The Intersection of Ads and Entertainment

This chapter transitions to a brief interlude that introduces the legacy of Desi Arnaz and the impact of 'I Love Lucy'. It also features a humorous promotional segment from a mobile service provider, blending entertainment with marketing tactics.

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