Marketing Against The Grain

How To Protect Your Business From GPT-4 in 2023 (#101)

Mar 16, 2023

The hosts dive into how businesses can defend themselves in an AI-driven world. They discuss the transformative implications of GPT-4 and the urgent need for companies to adapt. The conversation highlights the importance of defensible distribution strategies and the advantages smaller firms can leverage. Strategies for embracing AI as a competitive edge are explored, along with the role of community in distinguishing businesses. With tech advancing rapidly, being agile and investing wisely is crucial for staying relevant.

36:20

Highlights

AI Chapters

Episode notes

The Importance of Understanding AI's Urgent Pace

01:21

How to create an open AI index on Zapier

01:16

Intro

3min

The Rise of AI and Its Business Implications

16min

Navigating Competition and Distribution in the Age of AI

3min

Embracing AI: Strategies for Competitive Edge

6min

The Future of Business: Embracing Agility and Versatility in a Changing Landscape

2min

Harnessing Community as Competitive Edge

5min

Change is coming faster than you may think.

Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world?

Mentions

HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence
GPT-4 https://openai.com/product/gpt-4
Microsoft AI https://www.microsoft.com/en-us/ai
Quora https://www.quora.com/
Stable Diffusion https://stablediffusionweb.com/
Notion https://www.notion.so/product
Figma https://www.figma.com/
Miro https://miro.com/
Zapier https://zapier.com/
Our latest episode of half-baked marketing ideas https://link.chtbl.com/LV2jUMJJ

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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