Marketing Against The Grain How To Protect Your Business From GPT-4 in 2023 (#101)
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Mar 16, 2023 The hosts dive into how businesses can defend themselves in an AI-driven world. They discuss the transformative implications of GPT-4 and the urgent need for companies to adapt. The conversation highlights the importance of defensible distribution strategies and the advantages smaller firms can leverage. Strategies for embracing AI as a competitive edge are explored, along with the role of community in distinguishing businesses. With tech advancing rapidly, being agile and investing wisely is crucial for staying relevant.
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AI Model Agency
- An AI-powered model agency now creates AI avatars for online stores.
- This disrupts traditional model agencies that book real people for photoshoots.
Cameo's Disruption
- Cameo should disrupt its celebrity video message business.
- They must embrace AI or risk being overtaken by deepfake technology.
Disruption and Commoditization
- AI is disrupting product differentiation and content marketing, particularly in B2B.
- Hardware and backend companies will likely win, while middleware companies face commoditization.