#20 - Kseniia Maiboroda: “Mobile Game Monetization Playbook” - Boosting Revenue with AI, Creating Personalized Experience, The Power of Tech and Data & more

Nov 20, 2024

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Today’s guest is Kseniia Maiboroda, CEO and Co-founder of Elevatix, an AI-powered LiveOps platform built to help mobile games reach their revenue potential.

With a strong high-tech and mobile gaming background, Kseniia previously led technical product management for social casino games at Playtika. Over her seven-year career, she’s delivered innovative solutions for top-grossing games, helping clients like Voodoo see substantial gains in player engagement and purchase conversions. From quick SDK integration to fully automated liveops, Kseniia’s approach allows game studios to optimize revenue rapidly, without the hassle of extensive setup or management overhead.

In this episode, Kseniia shares her journey of creating Elevatix, an AI-driven platform that personalizes in-game offers to boost mobile game monetization. She explores the real-world applications of AI in understanding player behavior, crafting custom offers, and enhancing user experience — all without relying on personal data, making these tools accessible even for smaller studios.

This episode is ideal for mobile game developers, industry professionals, aspiring founders, and anyone interested in the transformative role of AI in gaming.

Connect with Kseniia:
LinkedIn: https://www.linkedin.com/in/kseniiamaiboroda/
Website: https://www.elevatix.io/

Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: ⁠ https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou

Chapters:
00:00 Introduction
0:32 What Is Elevatix And Why Was It Created?
02:47 The Complexity of AI In Mobile Gaming
06:26 Analyzing And Understanding Your Players
9:00 Is There a Pattern In Successful Games?
10:39 Personalizing Offers For Players
17:14 How Much AI Is Used In Mobile Gaming Today
22:15 Kseniia’s Journey As a Technical Product Owner In Playtika
26:20 How Technical Product Owners Boost Studios
30:25 Solving Data Personalization Issues With AI
33:36 Kseniia’s Advice For Aspiring Founders
36:47 What Drives Kseniia To Do What She Does
40:26 Tips For Dealing With Layoffs
43:30 What the CEO of Elevatix Is Learning Right Now
44:52 Balancing Different Business Roles
48:05 Kseniia’s Rules That Save Time
52:18 Upcoming Events with Kseniia and Ways To Connect