Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Difference Between System One Thinking and System Two Thinking
02:00 • 3min
The Problem Solving Brain
05:13 • 5min
System Two Thinking in Market Research and Product Development
10:00 • 5min
How to Elevate the Story of Hot Coffee
15:19 • 3min
How Can Innovation Start With Intangible Needs?
18:38 • 5min