Side Hustle School #3: Marketing yourself + getting clients and customers

Marketing yourself and attracting clients and customers is essential for the success of your side hustle. To effectively promote your side hustle, you need to leverage the lowest-hanging fruits by distilling your marketing to the essential need-to-dos to get the most opportunities. Marketing your side hustle ensures that your client can find you, give you money when they want to give it to you, and tell their friends about your product. With so much competition, so many ads, and so much information available, you want to ensure your side hustle is visible and with repeat visibility in order to penetrate your target customer's decision-making. Consistent, diligent efforts in marketing yourself and consistently delivering value to your clients and customers will be your pathway to long-term success in your side hustle.

Join your host, Emma Edwards, in episode three of the Side Hustle school mini-series as she shares strategies for marketing yourself and finding all those important paying clients and customers. We all want people to pay us for our products or services. Tune in and learn how to market yourself, make people aware of what you do, convince them to choose you, and hand over their money for your offer.

Episode Highlights:

• [00:01] Episode intro and what’s in for you today
• [02:10] What marketing our side hustle is all about   
• [02:55] How to build your side hustle marketing funnel 
• [05:07] Marketing strategies for the early stages of your side hustle
• [08:13] How to find and connect with your ideal clients through marketing
• [10:41] Optimizing your customers' pre and post-purchase experience 
• [14:31] Distilling your marketing to the essential to-dos to get the most opportunities 
• [17:46] Making your side hustle visible with repeated action to build traction
• [21:07] Wrap up and ending the show

Standout Quotes:

•  “Marketing is all about putting your product or service in front of your ideal customer or client, and building your relationship so that they know who you are and understand what you do.” - Emma [02:10]
• “When it comes to marketing your side hustle, visualizing it using marketing to move customers through the different phases can help you understand how to put yourself out there and what kind of messaging you can use to attract customers.” - Emma [03:35]
• “The early stages of marketing your side hustle can feel a bit scrappy because they are about gaining visibility and building traction: it’s getting yourself in front of your potential market, expressing your skills, services, and product, and capitalizing on opportunities to relate to them.” - Emma [05:10]
• “Distilling down your marketing into the essential to-dos and the lowest hanging fruit for your side hustles to get the most opportunities is about making sure clients and customers can give you their money when they want to give it to you, tell their friends about you and you are good at what you do.” - Emma [15:03]
• “You cannot be in the right place at the right time if you don't go anywhere; a lot of work and customers that you will attract will not be traceable as we often think; you need to show up over and over and show people what you do repeatedly before you push them through your funnel.” - Emma [16:46]

Stay Connected

Emma Edwards

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

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