How To Sell Any Products On Social Media l With Jasmine Star and Amy Porterfield
May 24, 2024
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Social media experts Jasmine Star and Amy Porterfield join the podcast to discuss leveraging organic social media content for business growth. Topics include localized ads, innovative content strategies, embracing change in business, overcoming insecurities, and creating valuable content for social media success.
Creating viral content requires tailoring successful videos to target audience and running social media ads for engagement.
Actionable content prompts immediate audience response and drives concrete marketing strategies for business outcomes.
Organic social media engagement is prioritized over paid advertising for continuous impact and sales growth.
Focus on learning from content performance rather than immediate virality, detach self-esteem from view counts and embrace failures as learning opportunities.
Entrepreneurs should take risks, overcome insecurities, and bet on consistent action for building a strong personal brand and business.
Utilize data analytics to identify successful content pieces and drive actionable content creation for real engagement and sales.
Deep dives
Creating Viral Content Strategy
Creating viral content by initially posting various topics but then focusing on those that generate higher engagement, using examples like Kim Kardashian and Madonna to demonstrate the process. By editing and expanding successful videos, tailoring them to the target audience, and adding clear calls to action, like contact information and running ads on social media to drive engagement.
Importance of Actionable Content
Highlighting the importance of actionable content to prompt immediate response from the audience, emphasizing the significance of relevant content that resonates with the viewers. Stressing the actionable advice provided in the book for concrete marketing strategies that can directly impact business outcomes.
Utilizing Organic Social Media
Emphasizing the value of organic social media engagement over paid advertising and emphasizing the need for continuous action and iterating successful content pieces. Encouraging consistent content creation tailored to the target audience to maximize reach and drive sales.
Overcoming Fear of Posting
Addressing the common fear of posting content that might not go viral and encouraging a mindset shift to focus on learning from content performance rather than seeking immediate virality. Highlighting the importance of self-esteem not being tied to view counts and embracing failures as learning opportunities.
Taking Risks and Betting on Yourself
Encouraging entrepreneurs to take risks and bet on themselves, underscoring the importance of overcoming insecurities and judgment when creating content. Stressing the significance of consistent action, humility, and continuous effort in building a strong personal brand and business.
Confirmation of Content Success
Discussing methods for confirmation of successful content by leveraging examples and data analytics to identify high-performing content pieces. Emphasizing the need for actionable content that drives real engagement and sales, advocating for a strategic approach to creating and promoting content.
Book Value and Actionability
Highlighting the practical value of the book in providing actionable marketing strategies and addressing common challenges faced by entrepreneurs. Pointing out the enhanced actionability and relevance of the book's content compared to traditional marketing guides, offering a comprehensive handbook tailored for modern marketing needs.
Engagement Over Paid Advertising
Promoting the utilization of organic social media for brand engagement and lead generation over traditional paid advertising methods. Advocating for a hands-on approach to content creation and promotion, emphasizing the scalability and impact of organic engagement strategies.
Embracing Failure and Learning
Encouraging a positive approach towards content creation by embracing failure as a learning opportunity, emphasizing the importance of consistent action and iteration. Advising creators to focus on self-improvement and content relevance rather than immediate virality for long-term success.
Personal Growth and Marketing Evolution
Reflecting on personal growth through marketing ventures and acknowledging the continuous evolution of marketing strategies. Stressing the importance of adaptability, relevance, and continuous learning in digital marketing to ensure sustained success and impact.
Success Through Individuality
Promoting individuality and personal brand uniqueness in content creation, highlighting the value of creating content based on personal interests and expertise. Encouraging creators to leverage their passion and personality as a niche to drive engagement and audience connection.
In today's episode, I sit down with Jasmine Star and Amy Porterfield on their podcasts The Jasmine Star Show and Online Marketing Made Easy. We talk about my new book Day Trading Attention (linked below) emphasizing the importance of producing meaningful, organic social media content to capture attention and grow a business. I also provide actionable advice on leveraging localized ads and using innovative content strategies to maximize impact and reach. Hope you enjoy!
Check out my new book - Day Trading Attention: https://garyvee.com/dta
