The Edward Show Slop as a Service: The Guaranteed SEO Collapse?
Oct 3, 2025
The rise of AI-generated SEO content is examined, revealing alarming collapses, like Ramp's drop in keywords post-Google's spam update. Experts highlight the fleeting success of 'slop as a service' and warn against unchecked AI content that can jeopardize businesses. Insights on the declining citations from Reddit in ChatGPT and the pitfalls of AI without human oversight are shared. Long-term, durable strategies with human-reviewed content are emphasized as the way forward, cautioning against risky SEO shortcuts.
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Ramp’s Rapid SEO Rise And Fall
- Harpreet Singh highlighted Ramp's blog spike from ~12,500 to ~7,000 top-three keywords after Google's spam update.
- He framed Ramp + Tri-Profound as an example of AI-generated
AI Traffic Spikes Are Fragile
- Unchecked AI content can drive massive temporary traffic spikes but is fragile to algorithm changes.
- The AI-generated growth often collapses faster than it grew when search engines update.
Reddit Citations Plummeted In ChatGPT
- Edward observed ChatGPT's citations of Reddit falling from ~9.7% to ~2% in a month.
- He linked the drop to gaming of ChatGPT with Reddit and changes that made surfacing Reddit posts harder.