Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.

Highlights:

"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale."

"Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them."

"The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it."

"Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."

Timestamps:

00:00 - Introduction

04:18 - The Overlooked Potential of User-Generated Content

08:50 - Applying UGC Across Industries

12:41 - Timing and Nature of the Ask

16:50 - Shifting the Burden with Small Asks

20:06 - Tools and Techniques for Capturing Customer Stories

22:05 - Overcoming Challenges in Implementation

28:23 - Using Customer Stories in Marketing and Sales

41:01 - The Power of Word-of-Mouth Marketing

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