Book Club: The Design Of Everyday Things (Part 7) - Why Brands Don't Care About You!

Welcome to the Thinking On Paper Book Club. This week we're reading chapter seven of The Design of Everyday Things, by Don Norman. And we ask: What Is Human Error In Design? And does it really kill people. Buy on amazon - https://www.amazon.com/Design-Everyda... Timestamps 0:00 Welcome to Book Club 1:09 The realities of the world Stop Innovation 2:16 Tech For Tech's Sake And How Brands Innovate 5:18 Music Analogies For Better Design 8:18 Books Are The Best Technology 9:16 Distributors Are The Real Customers 11:30 How Long Does It Take To Develop a Product? 14:51 AI Will Change The Game 16:30 Clear Thinking 18:55 Product Teams ====================== Why are we reading this book? Have you’ve ever wondered why your dishwasher won’t stop beeping? Or why your favourite website is so intuitive, yet Amazon is a clunky cesspit of UX? Why do you walk into glass doors? Why do you love some of your technology, but can’t stand your new iPhone? The answer is design. Good design, and bad design. And this is the book that explains the difference. In a world saturated with AI created content, human thought is more important and powerful than ever. But reading books isn’t enough. You have to read the right books: books which have stood the test of time; books applicable across domains; books that are as relevant today as they will be in ten, fifty, a hundred years time. At least that’s what we think. Which is why our next book was first published in 1988. It’s a story of how people interact with technology. The good, the bad and the ugly of UX and design. What works and what doesn’t. Why it works and the frameworks and mental models that will help you improve your own designs, whatever they may be. Storytelling, design constraints, human error, culture, competitive forces, launching a new product, complexity, human-centred design. You’ll never look at your kettle or a web page in the same way again. Reviews of this book "The Design of Everyday Things" by Don Norman is a timeless classic that has been reshaping the way people think about design since its publication in 1988. The book is a fascinating exploration of the ways in which everyday objects are designed, and how those designs can either help or hinder the people who use them." "The Design of Everyday Things" is one of the most amazing books I have ever read. It explores the design of everyday things through the lens of human psychology. Not only that, ill-designed objects stir frustration into their users, but they can also lead to fatal errors." Read more - https://www.blinkist.com/en/books/the... - - - - - - - - - - - -

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