This Week in Startups Why Sam Lessin is using the VC model to invest in individuals + Jason funds a startup on air | E1328
Nov 18, 2021
Sam Lessin, a general partner at Slow Ventures and former Facebook VP, shares his groundbreaking strategy of investing in individual creators, including a recent $1.7M bet on a YouTube star. He discusses how this approach fosters personal branding and builds mutually beneficial partnerships. Later, Chris Niblett, founder of Bizzly, pitches his innovative subscription service for small businesses, which aims to create a 'Patreon-like' platform. The discussion culminates in a live investment offer that highlights the dynamic landscape of entrepreneurship.
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Investing in Individuals
- Sam Lessin's thesis involves applying the venture capital model to individuals, particularly creators.
- Creators build brands before products, offering a new investment opportunity.
Marina Mogilko Investment
- Sam Lessin invested $1.7M in YouTuber Marina Mogilko for 5% of her future earnings over 30 years.
- This deal allows Mogilko to diversify her business ventures while providing Lessin with potential returns from various income streams.
Investing in Potential
- Invest in individuals' potential for growth rather than just current projects.
- Secure small percentages of all future ventures.
