Idea to Startup cover image

Idea to Startup

How to Build Trust in Six Seconds (Thrust + Drag Part 2, feat. an elephant and the bus stop exercise)

Mar 22, 2023
20:50

Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both. 

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