Today's episode is a compilation of some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can not be done without getting the attention of the audience.

The great thing about the internet is that now attention is more widely available and requires less money to access than ever. This is why social media, especially YouTube Shorts, LinkedIn and TikTok, are super important platforms for you to be on. The organic reach on those platforms is so high, that it really comes down to how good your creative is.

Start thinking of platforms like TV channels and put your "ads" on the popular shows that everyone is watching. It does not matter if the "show" is less popular next season, just strike when it is hot.

The Chris Voss Show Podcast – Fixing America: Essays on Domestic and Foreign Policy by James Matthew Sawatzki