Uncensored Direct Marketing BNPL Crackdown: Rising Fees, Stricter Rules & Fewer Sales
The BNPL world just changed — and if you’re a merchant, you’re not as safe from it as you think.
The CFPB’s new Buy Now, Pay Later regulations are aimed at BNPL providers, but the fallout will hit sellers next. Expect higher fees, tighter approvals, and more limits on who can use these services — especially if your store falls under “high-risk”.
And it doesn’t stop there. These changes will also affect how customers see and use BNPL. As fees rise and approvals drop, BNPL could become a less appealing checkout option — hurting conversions and your overall payment flexibility.
In this episode, payments expert Maria Sparagis breaks down what’s happening behind the scenes, how these new BNPL rules will impact merchants directly, and what you can do right now to stay ahead — from reviewing your BNPL performance to adding better alternative payment methods before costs skyrocket.
Because when BNPL fees jump or customers start getting declined… it’s your sales that take the hit.
✅ You’ll learn:
- What the CFPB’s BNPL regulations actually change
- Why merchants will feel the ripple effects first
- How rising BNPL fees can erode profit margins
- Why high-risk stores may lose access entirely
- Smart next steps for merchants in 2025
If you’re offering Klarna, Afterpay, or Affirm, this is your BNPL wake-up call.
As BNPL rules tighten, flexible payment options will matter more than ever.
DirectPayNet helps merchants diversify with ACH, international, and high-risk payment solutions built for growth. Get in touch today!