Run a Profitable Gym cover image

Run a Profitable Gym

CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!

May 30, 2024
29:50

Saara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes.

While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her waiting list—so her marketing costs are $0.

This model was once the ideal for many affiliate owners, but gyms like Saara's are rare in the market because they must be well-oiled machines with airtight business systems. Only a very skilled entrepreneur can build a coaching gym that can handle more than 300 members.

Saara’s reward for building this incredible business: She took a spot on Two-Brain’s March leaderboard for net owner benefit (NOB): earnings, dividends and any other perks the owner receives.

Based on rolling three-month averages, our Top 10 earners take home anywhere from $16,215 to $37,935 USD per month. This is not top-line revenue; it’s owner earnings.

One of the secrets to Saara’s success is boosting average revenue per member (ARM) with hybrid memberships—offering personal training to group-class members to help them reach specific goals. A few other secrets: Saara has A+ business systems and an impeccable retention plan.

You don’t need 340 group members to earn more than $100,000 a year. But if you do plan to pursue the large-group model, you’ll want Saara’s insight and the help of an expert mentor.

Links

Gym Owners United

Book a Call 

1:15 - Success and avoiding failure

6:33 - Group, personal training or both?

10:55 - Big things that made a big difference

15:56 - Mentorship helps your number move

20:38 - Getting former clients back

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode