Shopify Success: Boosting Your Bottom Line with Page Speed Optimization

Are you unknowingly slowing down your Shopify store with unused apps? 

In today's episode of the eCommerce Podcast, we dive into the often overlooked issue of background requests and injection scripts from unused apps, and how they can drag down your page speed and bottom line. Join us as we explore the subtle but crucial impact of page speed on user experience, SEO ranking, ad buying quality score, and even the subconscious decision-making process of your customers. Discover the delicate balance between performance and elegance, and learn how to optimize your store for a seamless, satisfying, and profitable customer journey.

ABOUT WILLIAM:

Meet William Belk, a software developer and SEO expert with 20+ years of experience. He's the creator of five popular Shopify apps and the founder of Page Doctor, a free tool for testing page speed and optimizing performance. Join us to learn how William's expertise can help you boost your Shopify success.

Here’s a summary of the great stuff that we cover in this show:

• Shopify store owners have control over page speed, but relying solely on one-click solutions and installing too many third-party apps can lead to poor rendering performance and slow down loading times. App evaluations and fixing fundamental coding problems can lead to significant improvements in page speed.
• Page speed optimization is important because it reduces bounce rates, increases conversion rates, and improves SEO and ad quality score. It improves the overall user experience creating a more enjoyable shopping experience.
• In eCommerce, page speed optimization is complex and there is no one ideal load time. It's more important to focus on reducing the number of assets and optimizing fundamentals like reducing JavaScript errors, blocking script tags, and reducing unnecessary CSS and images. Building relationships with trusted developers is key to achieving optimal website performance.
• Page speed optimization is crucial in improving engagement and lowering bounce rates, especially for customers who have no existing relationship with the brand. It can affect the subconscious of visitors, including essential information such as star ratings and product reviews, which can ultimately impact the success of ads and return on ad spend.
• William uses the analogy of a race car, where compromise is necessary to achieve both performance and elegance. He says that the fear of loss is a common obstacle for marketers in making changes that benefit page speed.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.