In this episode, Josiah Mackenzie reconnects with Lynn Bruni-Perkins, Chief Marketing Officer of the San Francisco Travel Association, to talk about where San Francisco is right now and where it’s headed. Lynn shares how storytelling and hospitality play a central role in shaping a city’s future, from rebuilding civic pride to driving visitors to powering the economy. The conversation explores SF Travel’s “Believe in San Francisco” messaging platform, the importance of residents as ambassadors, and why welcoming people—especially in moments of change—matters more than ever for cities and the hospitality professionals who serve them.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Believe in San Francisco: Why Storytelling and Hospitality Shape the Future of the City - Lynn Bruni-Perkins, San Francisco Travel Association