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The Fin
How Zoë Foster Blake bought back her business (for a tenth of the price)
Apr 10, 2024
Beauty entrepreneur Zoë Foster Blake talks about regaining control of her skincare business at a fraction of the price. The podcast delves into the takeover activities in the beauty industry, the rise of independent beauty brands, and major industry deals. Explore Zoe's journey from journalist to beauty mogul, the challenges faced by beauty brands, and the strategic acquisitions in the market.
25:00
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Quick takeaways
- Zoë Foster Blake regained control of her skincare brand GoTo for a fraction of the price after BWX Group's failure.
- The beauty industry sees significant takeover activity due to innovative Australian brands challenging established labels.
Deep dives
Zoe Foster Blake's Rise to Success in the Beauty Industry
Zoe Foster Blake, a former magazine journalist, leveraged her background to establish a successful beauty empire. Starting her career at magazines like Mania and Smash Hits, she eventually transitioned to Cosmopolitan under editor Mia Friedman. Zoe's charisma and relationship with her audience propelled her career, leading to the creation of her beauty blog and the launch of GoTo, a skincare brand, in 2014.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode