11min chapter

The Fin cover image

How Zoë Foster Blake bought back her business (for a tenth of the price)

The Fin

CHAPTER

The Rise and Fall of BWX: The Acquisition and Redemption of Foster Blake's Skincare Business

This chapter chronicles the journey of BWX, an Australian beauty company, as they strategically acquire Foster Blake's skincare business, go-to, influencing their growth plans and brand portfolio. It details the downfall of BWX due to rapid acquisitions, leading to financial troubles, and Zoe Foster Blake's smart move of buying back her business at a fraction of the price, showcasing her resilience and determination.

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