According to Jeroen Kraaijenbrink, a Strategy Educator, Speaker, Writer, and Consultant, strategy is the unique way of sustainable value creation for a company, centered around creating value for customers in a unique and sustainable way. When it comes to developing a strategy for a business, Jeroen believes in a participatory process where people from different departments of the company come together to understand their current factual strategy and gradually move toward planning for the future. Jeroen also mentions that a company strategy is the most important part and that everything else such as digital strategy, marketing strategy, brand strategy, and HR strategy needs to be supportive of it. For startups and entrepreneurs, Jeroen's approach is similar, where the focus is on developing a company strategy that supports the new venture.
00:33- About Jeroen Kraaijenbrink
- Jeroen Kraaijenbrink is a strategy educator, speaker, writer, and consultant.
- He is the author of four books: Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handboo
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