This week we are joined by top bloke - Ryan Hopkins. Ryan is the co-owner and head coach of Soho Strength Lab based in NYC. He is also the S&C coach of the Cardinal Newman Crusaders based in Florida. Lastly, Ryan is an educator and mentor in his Performance Paradigm mastermind programme. In this part 1 episode we talk business and all about how Ryan created his very popular gym SSL. Stay tuned for Part 2 - coming soon! 00:00 - Introduction to Ryan 02:45 - How Ryan selected his 13 coaches 05:40 - How Ryan retains his 13 coaches 09:00 - Why its important to pay your staff 14:40 - How to retain clientele 17:50 - Offers and client journey 22:10 - Keeping it simple with General Population 25:30 - What Ryan did before Soho Strength Lab 27:15 - What it cost to open up SSL, its early days and 100million lawsuit 33:05 - What is not allowed in SSL