
TED Talks Daily
Are ad agencies, PR firms and lobbyists destroying the climate? | Solitaire Townsend
Feb 23, 2022
In this fascinating discussion, Solitaire Townsend, a sustainability solution seeker, sheds light on the under-the-radar 'X industry,' a $2 trillion sector including advertising and PR firms, which profoundly impacts climate change. She uncovers how these industries often promote carbon-heavy practices while emphasizing the need for accountability. Townsend proposes a transformative approach, showcasing how their creativity could help drive environmental solutions instead of contributing to the problem. A must-listen for climate advocates and industry insiders!
10:07
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