TED Talks Daily

Are ad agencies, PR firms and lobbyists destroying the climate? | Solitaire Townsend

Feb 23, 2022

In this fascinating discussion, Solitaire Townsend, a sustainability solution seeker, sheds light on the under-the-radar 'X industry,' a $2 trillion sector including advertising and PR firms, which profoundly impacts climate change. She uncovers how these industries often promote carbon-heavy practices while emphasizing the need for accountability. Townsend proposes a transformative approach, showcasing how their creativity could help drive environmental solutions instead of contributing to the problem. A must-listen for climate advocates and industry insiders!

10:07

Creator website

Episode guests

Solitaire Townsend

AI Chapters

Episode notes

Intro

5min

The Influential Role of Industry in Climate Change

6min

Transformative Role of Industries in Climate Action

3min

An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the "X industry" (where "X" stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes the industry's massive but largely invisible influence on the environment -- and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.

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