S1. Ep14: Jonnie Cahill "There Was No Masterplan"

With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the chief marketing officer of Heineken USA in 2018. Before that, Jonnie spent four years working for the brand in Moscow, before moving to Amsterdam to lead global marketing of Heineken’s low and no alcohol products. He's also held a series of senior marketing roles at Telefonica where he was CMO of the O2 Brand in Ireland and also spent time at Diageo both in his home country of Ireland and in Global roles. He is responsible for the Dos Equis beer brand, famous for its peerless, “Most Interesting Man in the World” campaigns. “It was like being handed the White Album and being asked to write another one,” he says. Although Jonnie admits there was no masterplan, his marketing nous is undeniable.

The entire collection of the Dos Equis "The Most Interesting Man In the World" ads;

https://www.youtube.com/watch?v=U18VkI0uDxE

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