This week on GovComms ‘From the Vault’, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany.

They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens.

"We created the so-called 'citizen journey'. Citizen journey is comparable to the customer journey as we know it from marketing, or also content marketing, so you know in which situation your customer needs which kind of information." - Martin Schipany

Discussed in this episode:

How do you get the attention of the political media officers
Why all government departments need to discover their citizen’s journey
Where Europe is in their adoption of content marketing
Why communications team should be close to the leadership
How do you convince government to adopt digital?

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The Citizen Focus with Martin Schipany (2016)