193. The $2M Scoop: Building a Business from the Ground Up with William Milliken CEO of Swoop Scoop

In this episode, Neel Parekh interviews William Milligan, the CEO and co-founder of SwoopScoop, a successful dog poop cleanup business that has grown to over $2 million in revenue in just four years. William shares his journey from digital marketing to entrepreneurship, explaining the unique business model of subscription-based dog waste removal. He discusses operational efficiencies, marketing strategies, and the challenges of seasonality in the business. Additionally, William introduces the Poop Scoop Millionaire community, aimed at helping others start their own poop scoop businesses. The conversation provides valuable insights into entrepreneurship, marketing, and the pet service industry.takeaways

• William transformed a simple idea into a $2 million business.
• The business model is subscription-based for dog waste removal.
• Operational efficiency allows one person to service 30 yards a day.
• Marketing strategies include Facebook ads and vehicle wraps.
• Seasonality affects business, with summer being the slowest time.
• Starting a poop scoop business can be done with minimal investment.
• Offering free trials can help acquire initial customers.
• The Poop Scoop Millionaire community supports aspiring entrepreneurs.
• Scaling the business involves managing employees and operations.
• The industry is emerging with potential for solopreneurs.

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Find out more about Swoop Scoop:

➙ Website: https://swoopscoop.com/

➙ Community: https://www.skool.com/poop-scoop-millionaire/about

➙ YouTube: https://www.youtube.com/@Scoop-Start