Bet on Yourself: Lessons from Going Fractional as a PMM

Are you ready to take the leap into fractional work?

In this episode of We're Not Marketers, Gab, Zach, and Eric dive into the realities, challenges, and triumphs of betting on yourself as a fractional Product Marketing Manager (PMM). They explore:

• The mindset shifts required to succeed in a fractional career.

• Lessons learned from building your niche and refining your offer.

• How confidence, community, and obsession fuel success.

• Why intentional trade-offs and clear goals are the foundation for thriving as a solopreneur.

From navigating imposter syndrome to celebrating small wins, this conversation is packed with practical tips and inspiring insights to help you find your footing and take control of your career.

Whether you're a PMM considering the fractional path or a solopreneur looking to sharpen your approach, this episode offers the advice and encouragement you need to bet on yourself and thrive.

🎧 Tune in now and discover why "no one is coming to save you"—and how that's the best news yet.

Show Notes

00:00 Introduction and Welcome

00:27 Betting on Yourself: The Fractional Route

01:15 Personal Experiences and Challenges

02:42 Unlearning In-House Habits

04:29 The Importance of Confidence and Mindset

09:36 Sales and Client Management

17:35 Intentional Trade-Offs and Financial Stability

30:40 Evolving Your Process and Building Confidence

31:34 Navigating Isolation and Finding Support

33:24 Balancing Work and Personal Life

34:43 Reframing Challenges and Embracing Growth

39:05 The Power of Community and Shared Experiences

43:48 Crafting Your Unique Offer and Building Foundations

47:42 Obsession and Dedication: The Path to Success

51:50 Final Thoughts and Reflections

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