The Game with Alex Hormozi
What To Do When Your Pricing Model Doesn't Match Your Avatar | Ep 865
Apr 7, 2025
Discover the secrets to aligning your pricing strategy with your ideal customer demographic. Learn about the issues that arise when there's a mismatch, leading to high churn rates. Explore effective solutions for customizing services and options for scalable offerings to enhance customer retention. Alex shares his insights on how to navigate these challenges to ensure business sustainability and growth.
14:37
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Quick takeaways
- Aligning your pricing model with your target market is essential to reduce customer churn and enhance long-term retention.
- Businesses must carefully choose between offering customizable services or streamlined offerings to balance customer expectations with operational efficiency.
Deep dives
Identifying the Right Customer Avatar
Many businesses struggle to retain customers, leading to dissatisfaction among teams who feel burdened by constant onboarding efforts without long-term retention. This often occurs when the services offered, pricing, and target market do not align with the characteristics of the customers being served. Businesses selling to very small businesses, or VSMBs, face challenges due to the inherent volatility of these customers, who frequently reassess their expenses in tough economic times. Thus, recognizing whether the business model complements the customer avatar is crucial for sustainable growth.
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