The Game with Alex Hormozi What To Do When Your Pricing Model Doesn't Match Your Avatar | Ep 865
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Apr 7, 2025 Discover the secrets to aligning your pricing strategy with your ideal customer demographic. Learn about the issues that arise when there's a mismatch, leading to high churn rates. Explore effective solutions for customizing services and options for scalable offerings to enhance customer retention. Alex shares his insights on how to navigate these challenges to ensure business sustainability and growth.
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Scaling Mismatch
- Businesses struggle to scale when services, pricing, and target audience don't align.
- This happens when trying to cater to everyone instead of focusing on a specific niche.
Wrong Service, Wrong Audience
- Scaling issues arise from selling the wrong services to the wrong audience.
- This often stems from attempting to be everything to everyone, causing mismatches in service, price, and customer needs.
VSMB Volatility
- Very small businesses (VSMBs) have inherent volatility and often cut expenses during bad months.
- This makes customer retention challenging for businesses serving this market.