Why Ethereum’s New Marketing Arm Is Convinced Wall Street Will Adopt ETH - Ep. 771

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Jan 24, 2025

Vivek Raman, founder and CEO of Etherealize and a seasoned Wall Street professional, dives into Ethereum's future amidst competition from Solana. He discusses why launching Etherealize is timely, and how it aims to bridge Wall Street and Web3. Vivek explains layer 2 solutions as a game changer for institutional adoption and shares insights on how to position ETH as a valuable asset. With backing from Ethereum's Vitalik Buterin, he's optimistic about corporations adopting Ethereum for their own L2s, believing it offers more promise for traditional finance.

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ANECDOTE

Etherealize's Genesis

Vivek Rahman's idea for Etherealize, an institutional marketing arm for Ethereum, wasn't a spontaneous reaction to recent events.
It stemmed from four years of work in the Ethereum institutional adoption space, formalizing in late 2024 with funding from Vitalik Buterin and the Ethereum Foundation.

INSIGHT

Independent Initiative

Vivek Raman believes Ethereumize's timing wasn't related to recent criticism of Vitalik Buterin's DeFi support.
Etherealize's plan and go-to-market strategy were already in place, offering a service the Ethereum Foundation wouldn't handle directly.

INSIGHT

Dual Mandate

Etherealize pitches a dual mandate: promoting ETH as an asset and demonstrating Ethereum's functionality through tokenization.
They target ETF issuers, RIAs, and banks, highlighting Ethereum as the key player in the tokenization movement.

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Ethereum has had a tough year, losing ground to Solana in price performance, developer activity and as the home to the latest crypto trends. Yet, Vivek Raman, founder and CEO of Etherealize, is doubling down on Ethereum’s future.

In this episode, Vivek explains how Etherealize, a “marketing arm for the ETH ecosystem,” was in the works long before the current criticisms of the Ethereum Foundation’s marketing, and how it got funding from Ethereum creator Vitalik Buterin and the foundation. He discusses why he believes layer 2 solutions make Ethereum a better fit for Wall Street than Solana.

Plus, Vivek shares his thoughts on Ethereum’s value accrual, the state of its ecosystem, and how Etherealize plans to bridge the gap between Wall Street and Web3.

Show highlights:

2:50 Why Vivek thinks that it’s an opportune time to launch Etherealize
7:32 How the project has been in the works for longer than people might think
13:28 How Etherealize secured funding from Vitalik Buterin and the Ethereum Foundation
15:11 Why Vivek says they got “lucky” with the timing of the announcement
19:03 How Vivek plans to drive the narrative of ETH as an asset
22:17 Why he believes corporations will launch their own L2s on Ethereum
29:13 How he pitches Ethereum to TradFi
31:42 Why Vivek believes Ethereum is better suited for Wall Street than Solana
34:08 What he has to say about L2s being centralized
38:24 News Recap

Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com

Why Ethereum’s New Marketing Arm Is Convinced Wall Street Will Adopt ETH - Ep. 771

Etherealize's Genesis

Independent Initiative

Dual Mandate

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