RE/MAX CEO Opens Up About Portal Monopolies, Leadership Churn & Communicating with NAR | Erik Carlson

Byron Lazine, Tom Toole, and Lisa Chinatti welcome RE/MAX with CEO Erik Carlson to this week’s episode. they discuss the future of RE/MAX, agent churn and U.S. headcount declines, competing with new brokerage models, leadership and brand evolution, AI’s role in real estate, and the company’s stance on NAR, Clear Cooperation Policy, and portal competition.🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxBAM Camp AZ: https://bamcamp.live/ 👉 𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market: https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799 🔔 Subscribe to Knowledge Brokers Podcast today: https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1 ⏰ Timestamps:00:00 – 01:22 Intro01:23 Carlson’s Career Path03:50 Carlson’s take on the most shocking part of how real estate works06:28 Agent Churn & U.S. Headcount Decline10:35 What is RE/MAX is doing to attract Top Producers15:48 The Agent as Customer & Innovation Groups 19:58 Can brokerages target two customers (agents and consumers)?22:50 Leadership Legacy & Team Building26:52 RE/MAX Rebrand33:03 Gary Keller predictions, Market Cycles & Economic Conditions36:25 When Tight Markets Drive Innovation40:50 AI’s Role in Real Estate46:06 Business Training for Agents51:54 RE/MAX’s Stance on NAR56:38 Clear Cooperation Policy & Zillow Listing Ban———✅ Stay Connected With Us — 👉 Connect with Byron Lazine: https://www.instagram.com/byronlazine 👉 Connect with Tom Toole: https://www.instagram.com/tomtoole3rd/ 👉 Connect with Lisa Chinatti: https://www.instagram.com/lisachinatti/👉 Connect with Erik Carlson: https://www.instagram.com/werikcarlson/———BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers. 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate 🧐 Check out BAM: https://nowbam.com/ ———🤝 BAM PARTNERS𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today → https://app.experience.com/boost-visibility-for-real-estate-business?utm_source=bam&utm_medium=promotional&utm_campaign=marketing 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market. https://grow.zillow.com/showcase 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/