Newsroom Robots
David Clinch: The Cost-Benefit Analysis of Building vs. Buying AI Tools
Dec 8, 2023
David Clinch, VP of Partnership at Mather Economics and MD at Media Growth Partners, discusses the trade-offs between building and buying AI tools in newsrooms. He emphasizes the importance of focusing on specific needs and workflow alignment when evaluating AI tools. The role of human involvement in AI decision-making and the evolving nature of jobs in newsrooms are also explored. The podcast concludes with a discussion on collaboration with tech companies and the impact of AI on journalism.
45:22
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Building bespoke tools for specific needs can be more effective than buying generic tools, optimizing workflow efficiency and decision-making in newsrooms.
- When considering AI tools, it is crucial to prioritize tools that support journalism, evaluate vendors with a journalism background, and focus on streamlining newsroom workflows with tools that aid in creating newsletters, videos, or article summaries efficiently and accurately.
Deep dives
The Dilemma of Building vs Buying AI Tools for Newsrooms
One of the key questions newsrooms currently face is whether to build or buy AI tools. While building AI tools allows for greater control, it comes with substantial development and cost. On the other hand, buying AI tools can accelerate deployment but may result in less control. According to David Klinch, a blended approach is advisable. Publishers should avoid building what they don't need and instead invest in building bespoke tools for specific needs. However, for generic or existing tools that meet requirements, it is more cost-effective to buy. By blending build and buy strategies, newsrooms can optimize workflow efficiency and make informed decisions.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
