The Game with Alex Hormozi Congruence: The Secret Weapon to Maximizing Conversion | Ep 788
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Nov 8, 2024 Discover the secrets to boosting customer conversions by maintaining congruence throughout their journey. Learn how aligning every step—from ad click to onboarding—can minimize drop-offs. Dive into the crucial practice of auditing business processes to enhance interactions and maximize profits. Even small changes in your sales funnel can lead to dramatic increases in revenue. This insightful discussion is packed with actionable tips for entrepreneurs eager to scale their businesses.
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Follow the Click Journey
- Follow the customer journey from prospect to customer to identify areas for improvement.
- Do this regularly, as your processes and customer experience change over time.
Congruence is Key
- Incongruencies between different stages of the customer journey lead to lost revenue.
- Many businesses lose potential customers due to lack of follow-up or mismatched messaging.
Matching Messaging
- Ensure your ad copy, landing page, and thank you page all convey the same benefit.
- Split test headlines to find the most effective wording for your target audience.