Content, Briefly Talk Me Out of Moving to Substack
15 snips
Sep 8, 2025 Chloe Thompson, a savvy content marketer, and Eric Doty, an expert in content strategies, dive into the modern content landscape. They debate whether traditional blogs are obsolete, highlighting the strengths and weaknesses of platforms like Substack and Beehive. The conversation touches on audience engagement, the decline of website traffic, and the evolving nature of content strategies. With insights into successful community initiatives and targeted newsletters, they offer a fresh perspective on how marketers can adapt to today's digital challenges.
AI Snips
Chapters
Transcript
Episode notes
Use Platform Fit Over CMS Habit
- Substack (or similar) can act as a focused content channel that matches a specific audience and content style.
- Jimmy argues this beats a general CMS when you want speed, clarity, and a publication feel.
CMS Mess Blurs Content Identity
- Company CMSes often mix product, pricing, and varied content into a messy experience that confuses readers.
- Jimmy prefers a clean microsite/publication to signal clear expectations about content.
Traffic Patterns Favor Platforms, Not Sites
- Website visitation and SEO tactics are shifting as platforms and AI keep the traffic for themselves.
- Jimmy sees newsletters/platform-first publishing as a way to prepare for declining direct site traffic.