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Distribution First
This Simple Strategy Can Amplify Anything You Create
Oct 1, 2024
Discover practical steps to turn a single piece of content into a thriving content machine. Learn how to create a distribution document and break down long-form content into snackable pieces. Hear a success story of transforming blog views from 30 to over 10,000 through smart repurposing strategies. Explore the significance of building a content library to keep your socials buzzing. Finally, get inspired to maximize existing content rather than constantly create new material for better audience engagement.
19:32
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Quick takeaways
- Repurposing one blog post into diverse formats like social media posts and graphics can dramatically increase its visibility and reach.
- Creating a structured distribution document is essential for organizing content and streamlining the repurposing and scheduling process effectively.
Deep dives
Maximizing Content Reach
Learning to repurpose existing content instead of always creating new material significantly enhances its reach. For instance, turning a single blog post into various formats such as social media posts, graphics, and videos can establish a distribution flywheel. One example highlighted involved a blog post that initially received only 30 views but generated over 10,000 impressions after being effectively shared and repurposed across different platforms. This illustrates the power of a strategic distribution approach in amplifying visibility and engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode