079: Coaching Ruby Lin to Refine Her Private Podcast Strategy for High-Ticket Sales

Apr 30, 2025

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Struggling to close high-ticket clients without feeling pushy or salesy? Join us in this powerful episode of Launch Your Private Podcast, where we coach Ruby Lin, sales coach and founder of the Sales Lab Mastermind, on refining her private podcast lead magnet to double conversions through authentic connection.

Love this episode? You’ll want to hear how others are crushing it with private podcasts.

Angie Jordan’s episode ➡️ https://helloaudio.fm/angie-jordan-sells-out-her-services-month-over-month-with-private-podcasts/

Andréa Jones’ episode ➡️ https://helloaudio.fm/andrea-joness-private-podcast-launch-strategy-dms-are-the-key-%f0%9f%94%91-2/

Timestamps:

[0:00] Introduction to the episode and Ruby Lin's private podcast structure for sales conversion

[5:40] Why Ruby shifted away from masterclasses and waitlists to simplified, low-tech call invitations.

[7:25 ] Confidence issues in high-achievers: Ruby explains the core emotional blocks around selling.

[11:10] The problem with “high-ticket closers” and how Ruby’s approach puts relationships first.

[13:15] The importance of leading with empathy and belief-shifting in the first episodes.

[20:30] Coaching tip: restructure Episode 1 for stronger curiosity and wider relevance.

[30:00] Coaching on embedding CTAs in every episode, using DM strategies, and leveraging Instagram.

[36:15] Using Hello Audio’s Super Listener Score and switching from universal to unique links.

[40:40] Addressing sequencing: how to encourage proper episode order and listener engagement.

[44:25] Should Ruby make her private podcast public? Why keeping it private supports better lead tracking and conversion.

[47:00] Ruby shares why she loves the flexibility of private podcasting and plans to launch multiple targeted series.

[49:30] Ruby outlines her next steps: updated hooks, email follow-ups, and shifting to unique links.

Links:

http://rubysparks.co

https://www.instagram.com/rubysparks.co/

https://rubysparks.kit.com/sales-brain-podcast

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