Agency Business #28: What Chase Design Group Built After Losing Its Founder
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Jun 30, 2025 Chris Lowery, president of Chase Design Group, shares his insights on transforming the agency from a small operation to a global powerhouse. He reflects on the legacy of founder Margo Chase and how they've navigated growth without acquisitions. The conversation touches on the importance of a flat leadership structure and the agency's unique approach to maintaining brand consistency. Chris also discusses the impact of AI on design and the challenges of adapting to industry changes, including remote work and ethical advertising practices.
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Early Days at Chase Design Group
- Chris Lowery joined Chase Design Group in 1998 when it was a small studio in Margo Chase's house.
- The agency's roots were in entertainment, working with artists like Madonna and Prince, which honed their creative edge.
Design Agency Brand Focus
- Design agencies focus deeply on brand fundamentals, often shaping the core brand ideas rather than just campaigns.
- Maintaining brand consistency over time involves balancing evolution with adherence to foundational brand elements.
Organic Global Expansion
- Chase Design Group expanded organically by planting cultural seeds through longtime team members relocating to new markets.
- The New York and UK studios grew from existing staff who embodied the company's culture, avoiding acquisition.