181 - Unmasking SEO: The Importance of Engaging and Relevant Content

Nov 9, 2023

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Unmask the SEO strategies that will elevate your digital presence to new heights! In this insightful discussion, Rich Harshaw, CEO of Level 10 Contractor, and a seasoned expert in the field, unveils the secrets behind effective Search Engine Optimization (SEO) and why engaging, relevant content is the key to success in the contracting world.

Time Stamps

00:15 - Episode Intro
04:25 - Discussing Google My Business and SEO
04:56 - The Role of Google My Business in SEO
05:55 - The Journey of Level 10 Contractor
08:15 - The Concept of Level 10
11:46 - The Marketing Mindset
13:03 - The Importance of Pricing in Business
13:48 - The Philosophy Behind Brand Building
14:52 - The Role of Identity in Marketing
22:20 - Your Website's Conversion Ability
27:25 - Why Does Organic Search Matter?
29:03 - The Problem with Buying Ads From Google
30:19 - Understanding the Role of SEO
32:52 - The Importance of Service Area Pages
35:27 - What Most People Don't Know About SEO
36:26 - Geo-Keyword Pairs in SEO
41:31 - The Critical Role of Content in SEO
42:05 - Does "One-time SEO" Work?
47:46 - Why Blog Pages Matter
51:54 - How to Win the SEO Battle
56:23 - Understanding the Long-Term ROI of SEO
01:02:55 - The Importance of Engaging and Relevant Content
01:07:10 - The 60:20:20 Rule in SEO
01:09:38 - Web Page Dwell Time
01:14:30 - Off-Page SEO & Link Building
01:18:54 - Optimizing Your Google My Business Profile
01:22:35 - Get in Touch with Rich Harshaw

Quotable Moments from Rich Harshaw

"So there's three different, there's three different categories of scores on the website audit. One of 'em is conversion ability, which is a measurement of how well your site does at converting traffic into leads. Regardless of where that traffic came from."
"You've gotta take the time to build the case. You can't assume that anybody knows anything. A website is a great opportunity to build your case."
"Websites don't rank. Web pages do."
"You've gotta look at the geo keyword pairs as the battles that you wanna fight."
"Here's what makes all the difference in the world. It's the ability to create content that is actually engaging, interesting and relevant.

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