The GaryVee Audio Experience Invest In What You Know | Interview on CNBC Squawk Box
Oct 3, 2020
In an engaging interview, the speaker dives into the future of TikTok, discussing its impact on user migration and brand strategies in social media. They reveal insights into investing in sports cards and cryptocurrencies, emphasizing the evolving landscape and potential profits. The conversation also touches on the rising significance of e-sports and virtual concerts, highlighting untapped investment opportunities for major companies. Personal branding and authentic content creation take center stage as well, showcasing their vital role in business success.
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Sales-Focused Creators
- VaynerMedia seeks creators skilled in video, imagery, and copywriting, focusing on sales-driven content.
- Prioritize conversion-focused creative work over brand building for client success.
TikTok Partnership
- Gary Vaynerchuk partnered with ByteDance before the controversy surrounding TikTok began.
- He states that he doesn't personally consider TikTok a national security threat.
Content Diversification
- Diversify content across platforms to mitigate risks associated with platform shutdown or audience shifts.
- Create platform-specific content rather than repurposing the same content everywhere.