Owner To Owner Podcast Jonathan Roberts on how he and 2 business partners achieved their unconventional exit from One Rabbit after 27 years of working together.
@JonathanRoberts co-founded @OneRabbit with 2 partners 10 years ago. He'd worked with those same partners for 17 years prior in a marketing and design business, which ultimately morphed into One Rabbit.
Along the way he's founded, owned and exited multiple other businesses. In this episode and based on that deep experience as an entrepreneur Jonathan shares high value insights on the challenges and rewards of making a strategic exit. Specifically he talks about;
- how 3 partners exited their marketing firm with friendship Intact
- the importance of recognizing when passion and energy wane
- how assessing one's satisfaction and enthusiasm regularly can be pivotal in determining the right time for a change
- the significance of exit planning, building systems into the business, diversifying income streams, and maximizing profits
- his unconventional approach to exit planning
- his success in transitioning to new ventures
- the value of finding new passion and purpose beyond the business
A must-listen for potential business sellers and entrepreneurs seeking to exit on their terms and with confidence.
"Enjoy it, stay there while you enjoy it, make it as profitable as you can. And then when you stop enjoying it, pull the trigger, move on." - Jonathan Roberts
RESOURCES:
- Visit www.zerowasteproject.com.au to explore the Zero Waste Project and learn more about their products and initiatives
- Search for www.fridgefriend.com.au to find the domestic product offered by Zero Waste Project and discover how it can help reduce food waste at home
- Connect with Jonathan Roberts on LinkedIn for further insights and updates on his entrepreneurial journey and business ventures.
Timestamped summary of this episode:
00:00:06 - Introduction and Purpose of the Podcast
Michael Kerr introduces the Small Business Banter podcast and discusses its focus on business owners at different stages of ownership, such as selling, being approached by potential buyers, or aspiring to buy a new business.
00:01:13 - Guest Introduction and Business Background
Jonathan Roberts shares his extensive background in sales and marketing, including founding and growing One Rabbit, a professional services marketing firm. The discussion touches on the unique approach taken by One Rabbit and its transition into a consulting firm.
00:05:42 - The Transition to One Rabbit and Business Philosophy
Jonathan explains the transformation of One Rabbit, emphasizing the decision to focus solely on professional service firms. The discussion also delves into the philosophy behind the name "One Rabbit" and the shift towards a no BS approach in marketing.
00:09:27 - Knowing When to Wind Up a Business
Jonathan discusses the natural progression towards winding up One Rabbit after 27 years, citing a loss of enthusiasm and a desire to pursue other business interests. The impact of COVID-19 and the exploration of potential alternatives, including selling the business, are also mentioned.
00:16:55 - Navigating Business Partnerships and Personal Reflection
The conversation touches on the dynamics of business partnerships, personal attachment to a business, and the gratitude for accomplishments over 27 years. Jonathan shares insights on communication within partnerships and the departure of co-founders.
00:17:23 - The Importance of Conscious Business Decision-making
Jonathan discusses the importance of conscious decision-making when it comes to exiting, not exiting, or selling a business. He emphasizes the need to have a plan and be aware of the options available.
00:19:27 - The Trade-off in Exiting a Business
Jonathan shares his experience of stepping away from his business after 27 years. He discusses the factors that led to the decision, including being passionate about other business opportunities and feeling less motivated in the current one.
00:25:32 - Renewed Purpose in New Ventures
Jonathan talks about his new business ventures related to reducing food waste and the positive impact it has. He highlights the renewed vigor and purpose he feels in his current endeavors, compared to his previous consulting business.
00:28:51 - The Entrepreneurial Spirit and Continuous Growth
Jonathan discusses his entrepreneurial spirit and the excitement of building new businesses. He emphasizes the importance of continuously investing time and energy into new ventures and the satisfaction it brings.
00:31:23 - Maximizing Earnings and Exit Planning
Jonathan advises business owners to maximize their earnings while in the business and invest in exit planning. He acknowledges the challenges of selling a business and the need for conscious decision-making throughout the process.
00:34:27 - Building Business Systems
Jonathan reflects on the need for more business systems in their knowledge-based business to diversify income streams and maximize profits. He emphasizes the importance of smart marketing and working with enjoyable clients.
00:37:18 - Becoming an Expert
Jonathan discusses the bravery required to say no to clients and the importance of becoming an expert in a specific niche to command higher fees and provide better service.
00:38:05 - Exit and Succession Planning
Jonathan shares his perspective on exit planning, emphasizing the importance of enjoying the business, making it profitable, and recognizing the right timing to move on.
00:39:40 - Finding Jonathan
Jonathan provides information about his website and encourages listeners to connect with him for further discussions or inquiries about his business.
00:40:46 - Wrapping Up
The host, Michael Kerr, concludes the episode, encourages listeners to subscribe, and offers personal assistance through the website. He also announces the release of new episodes every couple of weeks.
Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.
Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.
Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.
michael.kerr@kerrcapital.com.au
www.ownertoownerpodcast.com.au