Brad Pedersen says the best gifts come wrapped in ugly paper. And he’s seen some ugly paper. From going bankrupt three times to getting fired from his company after a merger, Pedersen has persevered through eras of defeat. Now, he’s helping lead two startups tackling our world’s greatest challenge–climate change. So, if you’re facing rock bottom in your business, Pedersen knows how you feel. In this episode, he’ll share how he emerged stronger through the darkest moments of his career. 

Listen to Nathan and Brad discuss: 

• Why his childhood business was perfect
• How he got through bankruptcy three times
• Learning from his mistakes to form anti-goals 
• The circle of control for founders 
• The 40/70 decision-making principle 
• Why AI won’t change human behavior 
• Why starting over is a good thing
• The courage flywheel 
• Why an airport delay led to Pela 
• Creating a $9 million crowdfunding campaign for Lomi 
• And much more advice on failure…

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