The GaryVee Audio Experience

Building a Strong Online Community | Best Practices from Influencers

Jul 31, 2024
Allie Krieger, a former professional soccer player and current ESPN analyst, shares her insights on building online communities and raising children in the digital age. The conversation dives into how social media algorithms favor engagement and the importance of fostering empathy and self-esteem in kids. They discuss the challenges of parenting as influencers and the significance of genuine connections over follower counts. Krieger also highlights the progress in women's sports and the role parents play in shaping young athletes’ perspectives on success.
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INSIGHT

Winning on Merit

  • Social media algorithms now prioritize content based on engagement, not just follows.
  • This means creators are winning on content merit, as algorithms show engaging content to wider audiences.
ADVICE

Snapchat Spotlight Opportunity

  • Explore Snapchat Spotlight for growth opportunities.
  • It's less competitive than TikTok or Instagram and offers potential for high visibility.
ANECDOTE

Raising Kids in the Digital Age

  • Content creators with children discuss balancing kids' online presence and real-world values.
  • They emphasize teaching empathy and accountability to prepare children for negative online interactions.
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