Understanding Flywheels as a Business Model

A flywheel represents a dynamic business model that contrasts sharply with traditional linear approaches. In a linear business, transactions are sequential, requiring constant effort to acquire each new customer, leading to repetitive selling. In contrast, a flywheel creates a self-sustaining momentum where initial customers contribute to the value and growth of the community, essentially selling the concept to new members through their positive experiences. This shift allows business owners to focus on fostering connections within the community rather than continually sourcing new sales.