When you are building a business you want it to take on a life of its own so it can continue to grow without you having to constantly sell as you would with an e-commerce business. That’s a flywheel. A flywheel starts to build momentum of other people taking actions, other members providing value for each other and other members bringing in more members. In today’s episode Gina breaks down the meaning of a Flywheel business and why it’s a nearly perfect business.