How Much Should You Charge Clients?

[00:25] Today’s Topic: How Much You Should Charge Clients[00:45] Neil bases his rate off of one simple thing.

[00:50] Ask what the client’s budget is!

[01:05] The scope of rates can really vary, so budgeting is important.

[01:20] Figure out what it will take to achieve their goals.

[02:15] Position the conversation around values.

[02:30] Every client will say that they can spend unlimited money for absolute results.

[03:03] Check out the book Win Without Pitching.

[03:28] If you guarantee results, they may be willing to pay more for you than a competitor.

[03:50] Offer three pricing options.

[04:03] Charged based on value.

[04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business.

[04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue.

[04:46] That’s it for today!

[04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

How Much Should You Charge Clients? | Ep. #1103