Grow A Small Business Podcast Julie Bee Consulting: From a Humble Start in 2008 to a Thriving 15-Member Team and 7-Figure Success. Unlock Leadership Gems, Exit Strategies & the Inspiring Journey Behind 'Burned' by Author Julie Bee. (Episode 615 - Julie Bee)
In this episode of Grow a Small Business, host Troy Trewin interviews Julie Bee, founder of Julie Bee Consulting. Julie shares her journey of starting a marketing agency in 2008, growing it to a 15-member team with 7-figure revenue, and her eventual exit. She discusses her book Burned, which helps business owners navigate burnout, and provides insights on leadership, financial strategy, and redefining success. Tune in to learn actionable strategies from Julie's inspiring career. In her book Burned: How Business Owners Can Overcome Burnout and Fuel Success, she addresses the widespread issue of burnout among business owners, emphasizing that traditional advice—such as taking vacations, exercising more, and practicing meditation—does not provide the real solutions they need to overcome this challenge. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:
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What do you think is the hardest thing in growing a small business? Julie Bee believes the hardest thing in growing a small business is delegating effectively, particularly sales, which is often challenging for small business owners to let go of. She emphasizes the importance of training others and building systems to enable growth without micromanagement. This includes creating processes, empowering teams, and resisting the urge to fix every problem personally, which can hinder scalability and efficiency.
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What's your favourite business book that has helped you the most? Julie Bee's favorite business book is The E-Myth Revisited by Michael E. Gerber, which she finds invaluable for its insights on building systems and processes to scale a small business. She also highly recommends The Great Game of Business by Jack Stack, appreciating its practical advice on financial transparency and employee engagement, which are crucial for sustainable growth. Both books have significantly influenced her entrepreneurial journey.
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Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Julie Bee recommends several podcasts and online learning resources to help grow a small business, including Jay Klaus's Creator Lab, which focuses on helping creators and entrepreneurs, Speaker Lab, a podcast she frequently listens to, especially as speaking engagements are part of her career, and Don't Write That Book, a fantastic resource for aspiring authors that she wishes she had discovered earlier. These resources cover a range of topics, from general entrepreneurship to specific skills like public speaking and writing, making them valuable tools for business growth.
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What tool or resource would you recommend to grow a small business? Julie Bee recommends using project management software like Asana right from the start to help grow a small business. She emphasizes that getting used to such tools early on can make it easier to scale and manage your team as your business grows. By adopting project management software, you can streamline workflows, improve organization, and facilitate collaboration, which are essential for sustainable business growth.
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What advice would you give yourself on day one of starting out in business? Julie Bee would advise herself on day one of starting out in business that success and goals are not the same thing. She emphasizes the importance of defining success outside of just achieving goals because, as a business owner and high achiever, you often move on to the next goal immediately after reaching one, leaving little time to feel successful. She would tell herself to create a definition of success that goes beyond goal achievement, such as enjoying personal relationships, flexibility, and well-being, to truly feel fulfilled in both business and life.
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Quotable quotes from our special Grow A Small Business podcast guest:
Success isn't just about achieving goals; it's about defining what truly matters to you beyond the numbers — Julie Bee Measure your well-being like you measure your business KPIs—what gets measured gets managed — Julie Bee Leadership isn't about fixing problems for others; it's about teaching them how to solve them — Julie Bee