Beyond Buzzwords: The Truth about Guest Experience - Danica Smith

In this episode, Danica Smith, Founder of MorningStar GX, shares her insights on the enduring power of focusing on guest experience in the hospitality industry.

Listen now to learn:

• The true meaning of "guest experience" and why it matters.
• Common hesitations and obstacles hotel companies face in improving guest experience.
• The impact of digitalizing the guest journey and the importance of on-property experiences.
• The role of guest feedback and online reputation in shaping guest expectations.
• How to effectively use guest data to empower hotel teams and improve operations.
• The importance of a strong management response strategy to guest reviews.
• Examples of creative solutions to common operational challenges in hotels.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands