AbdulBasit Makrani, a seasoned domain investor with over 10,000 domains, shares remarkable insights into his sales strategies and portfolio management. He discusses how lowering prices can surprisingly boost sales volume and cash flow, showcasing impressive transactions like the $70,000 sale of desire.org. The conversation dives into evolving pricing strategies, the acquisition of brandable domains, and fostering a new generation of entrepreneurs through domain trading. AbdulBasit's personal anecdotes make the complexities of the domain market accessible and engaging.
AbdulBasit Makrani improved his sales volume by effectively repricing his domain portfolio, reducing average sale prices yet enhancing cash flow.
He is introducing his children to domain investing, stressing the importance of research and education for aspiring investors in the marketplace.
Deep dives
Sales Growth and Repricing Strategy
Abdul Basit Makrani highlights the significant impact of repricing his domain portfolio on sales performance. In 2024, he observed increased sales volume despite a reduction in the average sale price, which improved his cash flow. This strategy, implemented post-August 2023, involved lowering prices by 20-60%, resulting in a notable uptick in sales activity, including substantial transactions like the $70,000 sale of desire.org. His ability to adjust pricing effectively demonstrates a tactical approach to enhancing sales consistency, though he also acknowledges ongoing fluctuations in monthly outcomes.
Lessons for Young Domain Investors
Abdul Basit shares the experience of introducing his children to domain investing, emphasizing the importance of passing on the family business. As both boys, aged 13 and 15, begin their own ventures in domain acquisition, Abdul shifts his strategy to create space for their growth. He encourages new investors to do thorough research before diving into domain purchasing. By leveraging resources like online courses and comprehensive guides, aspiring investors can better understand the intricacies of the domain marketplace.
Selling Strategies and Platforms
Abdul discusses his main selling method through Afternic's price request landers, a choice he believes is beneficial for negotiation flexibility. This approach contrasts with buy now options, as it allows potential buyers to engage directly and explore pricing discussions. He maintains that most of his successful sales come via the GoDaddy search path, which informs his strategy to avoid fixed prices that hinder negotiations. Additionally, he expresses interest in the future potential of lease-to-own options, contingent upon secure upfront payments to mitigate risks associated with domain ownership.
AbdulBasit Makrani shares recent results from his 10,000+ domain portfolio. What kind of results can you get from a portfolio of just over 10,000 domains? My guest this week shares details of his sales last year. AbdulBasit Makrani was last on the show in November 2023, when he had just boosted his sales by lowering […]