Theory & Philosophy What is Pseudo-Individualism? | Theodor Adorno & Max Horkheimer | Keyword
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Apr 6, 2022 AI Snips
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Pseudo-Individualization
- Adorno and Horkheimer's concept of pseudo-individualization describes the illusion of individuality in a system that predetermines choices.
- Efforts to express unique identity often reinforce the dominant system, limiting true resistance.
Mechanization of Modern Life
- Modern society's mechanization predetermines individuals' actions and limits potential for individuality.
- This mechanization transcends cultural adoption and embraces a logic of continuous production and reproduction.
The Culture Industry and Capitalism
- The culture industry fosters a constant production and reproduction of seemingly different products.
- Underlying these superficial differences, the same capitalist logic of surplus value extraction persists.