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What is Pseudo-Individualism? | Theodor Adorno & Max Horkheimer | Keyword

Theory & Philosophy

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The Jeap Is a Way to Escape the System

Advertising has certainly tried to take advantage of these drives to escape the a kind of benality of everyday life. And so you'll get ceap commercials that sell you the idea of the jeap being a way to escape a the world. The only reason that that image is sold to you, that dream is sold toyou, is to get you to buy a jeap. It only works to maintain the system as it is.

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