INspired INsider Podcast [Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB
Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets.
As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries.
In this episode…Out-of-home advertising is a powerful marketing tool for businesses of all sizes. However, executing an effective OOH advertising campaign can be challenging. Many companies lack the experience and know-how to execute it properly.
According to Amanda Dorenberg, a technology and media executive, OOH advertising allows brands to reach a large audience and create a lasting impression through various mediums such as billboards, digital screens, transit advertising, and street furniture. She highlights that it is versatile and practical, providing an interactive experience that engages passersby and can target specific demographics like commuters, tourists, or shoppers. Knowing that many companies don't know how to do it, she shares her journey of running an organization to help brands effectively utilize OOH advertising.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), Amanda Dorenberg. They discuss COMMB's ideal clients, OOH advertising and its benefits, their new data science platform, and her hemorrhagic stroke experience and lessons learned.