128 - Marketing Before Sales | Collin Cadmus

Collin Cadmus, Founder of Collin Cadmus LLC, joined Chris on the podcast to dissect his recent LinkedIn post that started with "Marketing is more important than sales." They discussed the importance in investing in building out your marketing team before scaling your sales team, and the challenges of rebalancing both teams when you've over-hired for sales. Collin shared the signals to look out for to tell you that you have too many sales reps. Marketing is the foundation for sales, and it's easier and more efficient to put that foundation in place before scaling the sales team so the reps are well equipped to do their job.